I updated our Adwords landing page.
1. Our main package was supposed to be for GameFly Video Game rentals. I think that IntelliFlix, with a much lower starting price, was probably taking a lot of the clicks. (We really should be tracking that). Also re-examining the IntelliFlix offer, I don’t think that it is a very good site. I didn’t even see on their site where you can rent video games! I think I may have been losing a lot of customers with this bad experience.
3. We go rid of some of the stuff in our opening grid. I thought there was way too much in there and that was probably a turn off for some visitors.
4. We changed the color of the text in the grid. We also bolded it. I think this just looks better.
FYI: We haven’t gotten any more conversions yet. Even when we tried being a bit tricky. We tried writing ads about “Rending Video Games” instead of “Renting Video Games”. Some other people/companies have been really successful capitalizing on misspellings. We have not been.