I previously posted all of the details of our (yours and mine) video game campaign well here is take two.
This breaks down every ad group that we currently have going. I exported it right from Adwords Editor and just cleaned up 1 or 2 things.
On a side note, we got our second sale yesterday. Unfortunately it did not come from our ad campaign so we weren’t prepared to track where/when they came from.
We will tackle how to track organic conversions at a later date when we get some more.
Thanks for being patient with this campaign. It will be a slow burner but we are pretty close to turning a profit already.