Trying to keep myself 100% honest, I am letting everybody know that I added some more links to my Wii Ad Group. I aimed for “Discount Wii Games” and “Cheap Wii Games”. I am guessing that people who look for Cheap/Discount/Used games are also the type of people who would like to rent games.
Depending on how the keywords perform, Discount/Cheap/Used can be separate ad groups. I already got a couple of search clicks on them. We’ll see if we get any conversions.