Here’s the results after Day 1.
There are a few things to note.
- There were no Search impressions.
- Less than 4,000 Content impressions.
- No Clicks.
- The ad has a Google Checkout image.
I’m not worried about the low impressions. We just chose a simple list of keywords to start.
We shouldn’t worry about no clicks either. If we were showing on the search network then no clicks for 4,000 impressions would be a bad thing.
Having the Google Checkout image is a really good thing. It draws more attention to our ads however, this may only be shown on search impressions (not certain but I think that’s the case).
So how do we proceed? Well we proceed by adding more adwords. We really need some search impressions. This time around I won’t get too creative but will take a stab at it without doing too much keyword research. More to come on this one in the next post.