Understanding Google PPA

I was a bit confused before because the Google PPA is a bit misleading.  I was mislead because Google had led me believe that you just created actions.  This is not the case.

There are 2 steps that you need to do.

1. Setup Campaigns
2. Setup Actions

The actions are where I got confused.

Campaigns are still pretty similar.  You add keywords to them and write ads.  However, you don’t bid on the keywords.  You bid on the actions.

So, let’s say that you want to sell bownling balls.  So you setup a campaign.

Keywords: “Bowling Balls for Sale”
Ad:
Buy Bowling Balls
Bowling Balls
starting at $19
Free Shipping!

The next step is to make an action.  So on the following screen you would just click “Create new Action”.
google ppa conversion tracking

Here’s an example of a custom email creation action.
google ppa action

Then you get the code for that successful action.
google ppa conversion code

Then you’re still not done.  You take that code and you put it in a page that you show on a successful conversion.  It should ok if you show the code even when there is no google conversion.  This is because Google will not charge unless the conversion started out with them.

You DO NOT want to put the conversion tracking code on the target page.  You put it down where you want the person to go like a successful purchase page.

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