Definition of Click Bait

Most likely you came here from here from  Thank you for partaking in our “Reverse Psychology”, “Click Bait” experiment.

Please do not be angry, this CLICK BAIT experiment has been made to show everyone the simplest example of how to use reverse psychology as CLICK BAIT.

click bait: Any content or feature within a website that “baits” a viewer to click.  “Anything interesting enough to catch a person’s attention”.  More often than not, click bait uses “highly alternative text/phrasing”,  ”controversial slogans/ideas” or “culturally inspirational descriptions/events”.  CLICK BAIT is similar to LINK BAIT but is generally seen as less effective, more shortsighted and more shortlived.

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