If you go to MySpace you are almost guaranteed to see an ad that is a game. There one’s like “Bush vs. Schwartzeneger” and “Shoot 20 Ducks”. These are really great ideas. They get somebody interested in the game and lets their competitive nature take over. Somebody will be more willing to get their “Free Ringtone” or “Dinner at Chili’s” if they feel they have earned it.
I’m curious if this interactive advertising has a proper name and exactly what kind of converstion ratio they have.